The Italy Living Lab: “Blue Tourism Economy and Responsible Tourism”
From March 13 to March 14, 2026, the “Blue Tourism Economy and Responsible Tourism” Living Lab was held in Milan. On the first day, participants gathered at the Monterdoria building to attend presentations of case studies on sustainable tourism. The second day was dedicated to visiting Fa’ La Cosa Giusta, the largest social economy fair in Italy.
Presentations
Participants had the chance to exchange knowledge with international experts, integrate digital-social innovation principles into their operations, learn more about selected best practices and take part in practical workshops and networking sessions.
The Italian Pescaturismo Model: Turning Fishermen into Sustainable Tourism Pioneers
AMA - Associazione Mediterranea Acquacoltori
Cruise Pilot Presentation
Sail la Vie
Green Adventure Presentation
Green Adventure
Raw material, not waste
Build Blue
Sharing the benefits of the Ocean
Liquid Therapy
Coastal Livelihood Transitions in the Blue Tourism Economy
Finn van der Aar
Join the community
This event brought together representatives from cooperatives, SMEs, public and private institutions, as well as experts in technology and sustainability, to explore the opportunities that digitalization offers in key blue economy sectors such as fishing, coastal tourism, and marine biotechnology.
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